Coming out soon: The Big Bad Bias Book 📖

Say goodbye to the complicated graphs and lists. The Big Bad Bias Book is your ultimate guide to human behavior! We organized all biases, heuristics, and regularities into a periodic table and illustrated each element of the table with a simple story, supported by use cases and references. This book will be of interest to readers, who want to study behavioral science as well as to experienced practitioners and academics, who would like to have a simple yet comprehensive overview of many years of behavioral science research in one place.