On psychwashing

One of my favorite client publishers, WorldCrunch, had this to say:

Though it might not seem as neat an idea, psychwashing works on the same basis. Corporations are great at hijacking topics resonating among the public — in this case, mental health — and then marketing them as core values. This does not mean that they actually care about these values or even implement them when it comes to their own employees.

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Zelle @zelle