One of my favorite client publishers, WorldCrunch, had this to say:
Though it might not seem as neat an idea, psychwashing works on the same basis. Corporations are great at hijacking topics resonating among the public — in this case, mental health — and then marketing them as core values. This does not mean that they actually care about these values or even implement them when it comes to their own employees.
Highly recommend subscribing to support a team of journalists with a commendable editorial mission.